As a response to the petitions sent from the Engineers Geoscientists Manitoba Dear 2030 marketing campaign in Spring 2018, multiple organisations came together to address gendered barriers to recruitment, retention, and equity in the profession, resulting in the creation of the Manitoba 2030 Coalition. Since November 2018, the Manitoba 2030 Coalition has met quarterly to determine how their organizations can retain experienced team members as well as improve their recruitment of candidates by reducing systemic and personal gender bias and thus optimising their work environments for women in engineering.